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Divine Creative

Branding / Marketing / Websites / Video

"We inspire Business Owners & Brand Managers like you to
discover the magic that makes you unique and stand out...

and amplify this message to an audience that is
thirsty to connect and engage authentically"

02 9522 7300

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Divine on Instagram

Divine Linkedin Profile

Branding

The Brand that is Closer to the Customer… Wins

What do I do when I want to get more customers?

What do I do when I want to get more customers?

How to have a successful expo and win more clients

How to have a successful expo and win more clients

ARE YOU ‘GETTING REAL’ IN YOUR MARKETING?

ARE YOU ‘GETTING REAL’ IN YOUR MARKETING?

Connection Marketing for the Caravan and Camping Industry

Connection Marketing for the Caravan and Camping Industry

Is discounting a solid marketing strategy? Hint, the answer is NO.

Is discounting a solid marketing strategy? Hint, the answer is NO.

BRAND & MARKETING OVERHAUL FOR CATERING HQ

Do you think you could create 1,000 pieces of content in 1,000 days?

Do you think you could create 1,000 pieces of content in 1,000 days?

ARE YOU TRULY CONNECTING WITH YOUR TARGET AUDIENCE?

ARE YOU TRULY CONNECTING WITH YOUR TARGET AUDIENCE?

HOW TO CHOOSE A WEBSITE DEVELOPER FOR YOU

WORK YOUR BRAND

THE POWER OF DIRECT MAIL

THE POWER OF DIRECT MAIL

30 MUST DO MARKETING TIPS

30 MUST DO MARKETING TIPS

Partners we work with...

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FACEBOOK

Divine Creative Agency is with Melissa J Scott and Dasha McGee.

15 hours ago

Saturday’s are for...
6km run (woefully slow but I did it and that’s all that matters! I will get faster and fitter. Next week is 8km.) A random bagpiper as I ran along Shelly Beach which swelled my heart and shed a few tears because... bagpipes! Must be the Scottish coming out in me.
Here’s a little known fact about me,
I was a very accomplished highland dancer for 13 years and very good actually! So now when I hear bagpipes it always set me off. (Check out the bagpipes video in my stories!) And a swim in the ocean with my gorgeous friend and fellow business owner. (Nevermind our bags got swept away by a rogue wave and we had to race after them into the rock pools to fish out our stuff, amidst fits of laughter and people trying to help and act as spotters as some of our stuff got dragged out to sea! I can’t believe this phone still works, everything else was drenched. Rest In Peace my lovely sundress which I couldn’t get to!) Bloody great start to the weekend so we can fill those passionate, creative and inspirational tanks right back up and ensure we have a great next week! What are you up to?
Melissa
X

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Comment on Facebook

😂 very funny ~ shame about the pretty dress! But lucky I got my expensive sunvisor back!!! It was so refreshing swimming in the ocean this morning - bliss 🌺 loved your company xx

Oh dear never a dull moment Liss, at least we have the “ burst into tears when we hear bagpipes thing” in common, one of my greatest pleasures in life was watching you Scottish dancing. Xx

INSTAGRAM

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Saturday’s are for...
6km run (woefully slow but I did it and that’s all that matters! I will get faster and fitter. Next week is 8km.) A random bagpiper as I ran along Shelly Beach which swelled my heart and shed a few tears because... bagpipes! Must be the Scottish coming out in me.
Here’s a little known fact about me,
I was a very accomplished highland dancer for 13 years and very good actually! So now when I hear bagpipes it always set me off. (Check out the bagpipes video in my stories!) And a swim in the ocean with my gorgeous friend and fellow business owner. (Nevermind our bags got swept away by a rogue wave and we had to race after them into the rock pools to fish out our stuff, amidst fits of laughter and people trying to help and act as spotters as some of our stuff got dragged out to sea! I can’t believe this phone still works, everything else was drenched. Rest In Peace my lovely sundress which I couldn’t get to!) Bloody great start to the weekend so we can fill those passionate, creative and inspirational tanks right back up and ensure we have a great next week! What are you up to?
Melissa
X #connectionmarketing #connected #smallbusinessowner #businessowner #personalbranding

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FINALLY… I’M LAUNCHING MY ‘CONNECTED’ PODCAST!
So… it’s come to my attention that I’m a bit of a perfectionist! Just when I thought I knocked that bad boy on it’s head a while ago… nope, it sneaks up on you and really gets in the way! What sucks about perfectionism is that it paralyses us with indecision and perceived roadblocks, which stop us from really doing our best work because we’re too busy waiting for everything to be perfect, rather than just getting comfortable in being ourselves and keeping it real. Anyway, I’m happy to say that my podcast and video channel are now officially live and ready for action! In it’s perfectly imperfect state!!! Why a podcast you say? Because it’s one of the most personal ways you can engage and truly connect with an audience who get you and enjoy absorbing your content. Think about it, if you listen to podcasts you are most likely doing it when you’re doing something pretty personal in your downtime; like driving your car, walking your dog, running on a treadmill, or cooking dinner. And if you’re lucky enough to be allowed into somebody’s personal space through your podcast, then there’s a very good chance you are going to create a special and unique relationship with them for a very long time.
It’s Connection Marketing 101. And I can’t believe that I’ve taken this long to get on board! But the timing is perfect as it always is when you just let life flow, and I can’t wait to share our theme of connection with your every week.
I’d really love you to check it out, subscribe and share with others if it’s your thing. Passionate doesn’t begin to explain how I feel about this podcast and video channel! CONNECTED isn’t your typical business growth and online marketing podcast. It’s for people on a much bigger mission who have a heretic mindset, and a deep interest in Connection.
Episode 1 is ready to go. Let me know what you think because I’d love your feedback. The link is in the bio x #connectionmarketing #podcast #influencermarketing #personalbranding #designyourlife

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Connection is very real.
You want your marketing to NOT feel like you’re selling. It has to FEEL right to the customer. It has to be like a trusted big brother/sister or friend sharing their expertise and help with you and you want to become that person to your audience. Want your marketing to work? Then you need to stop selling and start connecting with your audience. Really understand who they are, get to know them, and then engage with them like you were at a bbq together. Just be like a friend trying to help... Not the weirdo wearing a huge placard at a party trying to sell! Social media is exactly like that. #connectionmarketing #socialmediatips #personalbranding #marketingstrategy #onlinemarketingstrategies #smallbusinessowner

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CONNECTED PODCAST & VIDEO CHANNEL COMING TUESDAY 18 FEB
I was out this morning shooting my intro for my upcoming podcast and video channel and talk about face some challenges! Ha ha!! When you're just hanging out, you don't notice all the little noises, but as soon as you pull out a video camera all of a sudden you notice the deafening cicadas, the screeching birds, the whomping boats racing up and down the river, the dogs that come up to say hello/swim/or just sniff you!...
Even the dude fishing who could see I was making a video and just casually strolling by within metres of me for about 10 minutes while I was trying to focus on my words and just deliver a really clear message!!! (Consequently... this happens nearly every time I shoot outside to be honest, I don't know why it's still a surprise!) So all these distractions were very challenging even for me, and I'm often in front of the camera and coaching others on how to not get too strung out, so it was great to be in the client's shoes for a little while! Anywho, I got out everything I wanted to say and now I'm just cutting it together into something magical so when I launch the CONNECTED podcast and video channel on Tuesday... it's going to be awesome. - A tad raw, authentic and a bit of background noise no doubt... but 'real' is what I'm going for anyway so it's definitely got a whole lot of that.
(Check out my personal stories if you want a bit of a laugh at just how noisy and challenging it was!) Hope you're having an inspired weekend too.
x #connectionmarketing #creativeagency #branding #personalbranding #video #videomarketing #podcast #podcastlife #podcastersofinstagram #videoshow #youtubechannel #connected

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What does living an extraordinary life mean to you? Yesterday we sat down and thrashed out the WHY behind what we do. And we kept coming back to this same statement we’ve been saying to ourselves for years... we just want to live an extraordinary life. One that we’re excited to get out of bed for every day. We get to help people daily with our strong skill set. We live with passion, variety and get to be creative and inspired. We stay open and look at the world through a completely different lens and bring fresh solutions to age old problems, every single day. Life is unexpected and unpredictable.
We’re continually learning and expanding, never settling for ordinary. We live with good health, trust and respect, and enjoy solid relationships with people who feel the same way about self-improvement.
I love what I do in my agency, but I asked myself what ‘job’ would I still like to do in the future, and without any hesitation I said “to travel more, be an author and an artist.” I 100% know that will happen because I’m already on the path. What does an extraordinary life look like for you? When you go deep, you might already be well on your way.
Have an awesome day
X #extraordinaryyou #extraordinarylife #designerlife #graphicdesigner #smallbusinessowner #smallbusinessowners #designyourlife #personalbrand #connectionmarketing #connected

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DO YOU SHARE YOUR STORIES?
BECAUSE PEOPLE DO CARE.
This morning we sat down with a client and talked through their video strategy for 2020. They’re in a tough industry, they wholesale to businesses up and down the Eastern seaboard who are badly affected by bushfires. They wholesale to tourist businesses who are in a bad way because of the Coronavirus clampdown. And retail around the world is going through a massive shakeup as buyer habits change and there are daily closures of major leading brands who didn’t see it coming. So what do you do? Lament about the good old days while you watch it get worse and worse? Or ramp up your activities online and get active with your video marketing and start seriously connecting with your audience telling your story, letting people in behind the scenes and see how your business operates, showing the people behind it, and the real stories about what makes you tick. Hopefully you do the latter!
If you're in retail, the way people spend their hard earned dollars has changed. “Shop local” is a lazy marketing message and isn’t a good enough reason to motivate anyone to part with their money. You need to get a lot more personal than that. You might have a bricks and mortar store, but you still need to be online, vocal and happy to share your story with an audience that is interested.
And video is still the best way to do this. On your website, on all of your social platforms, in your showroom or store, on your business partner’s website… anywhere it will be viewed! Get creative with your message, but more importantly, get personal and tell your stories. People are sincerely interested and it bonds them to you so they have a personal reason to support your business. Melissa
x #connectionmarketing #videostrategy #videomarketingtips #brandingtips #personalbranding #marketingstrategy #designerlife #businessowner #smallbusinessowner #personalmarketing

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Me and my girl, getting our fill of nature this morning and filling up that cup of life! Hard to be creative and vibrant if you don’t take time out daily to soak in the good stuff and be mindful. Interestingly... the things I value most in life are all free. Funny that.
Have a wonderful day xo #designerlife #graphicdesigner #businessowner #personalbranding #connectionmarketing

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I spend all day being a graphic designer driving a MacBook Pro... so it was damn fun to get behind a paintbrush and tackle my first go at ‘abstract Marilyn’ tonight!
I’m no painter (drawing is more my thing) but I think it’s ok for a first attempt! Thoroughly enjoyed Sips n Strokes at the Club Parramatta opening tonight. Thanks for the moral support and to my honey James for being the official photographer x #designerlife #creativeagency #personalbranding #graphicdesigner #businessowner #artistoninstagram #sipsnstrokes #connectionmarketing

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HOW DO YOU GET YOUR MARKETING GOALS TICKED OFF?
It’s nearly the end of the first month of 2020, and I’m sure you’ve come back with great vigour and excitement around what you want to achieve… and maybe even ticked off a few marketing goals. BUT work starts to get busy, your personal life gets in the way… and if it’s like all the other years… it’ll be mid year before you know it and you haven’t achieved all that you set out to do. Sound familiar? So how do keep on track with your marketing and get the results you promised yourself?
Here’s 2 good ways:
1. Get a MARKETING COACH to help you write up a formal marketing plan that you action religiously and kick your butt if you don’t action your steps.
OR if you’re working to a tighter budget… 2. Get an ACCOUNTABILIY MASTERMIND group/partner that are a great support and also kicks your butt if you don’t get things done. MASTERMIND GROUPS are outstanding, because you need to be connected with others who have the same growth mindset and values as you do to achieve the goals that you set at the beginning of the year! And unless you have a group or a coach that you meet up with weekly, fortnightly or monthly... chances are you will go off the rails when things get busy and it's tough to get back on board. Things to remember when you have a mastermind group:
• make sure everyone has similar values so you don't end up having personality clashes
• don't be the most successful person in the group - you want to learn stuff too! It's great to give, but it's also great to learn lots too
• make sure you have a time keeper and you stick to it - everyone gets 10 or 15 minutes to discuss your issues and then list out your 'to do' list for the next fortnight to be kept accountable, and everyone should get an even turn
• turn up on time and be completely present for the whole session
• you don't need to be in the same city - you can do it over the phone by group call or by zoom
• handpick the people you want in the group, don't settle for just anyone
• not everybody has to be in the same industries.... and if 1:1 coaching is more your thing, make sure you get in touch and we can do a zoom call to see if we work well together. X

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So something is brewing in our neck of the woods... literally! A new promo and a new agency to complete our existing #branding, #marketing, #website and #video services. This agency will be more niche, cater to bigger budget clients who have a big message they want to drive home, and more crazy creative campaigns. We felt like we needed a promo to match and wanted to share with you a few of the behind the scenes photos... more coming over the coming days! X #creativeagency #personalbranding #contentcreation #advertisingagency #advertisingcampaign #zombiemakeup #zombiemakeupartist #harlotte #harlottecosmetics

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CONSCIOUS BUSINESSES AND BUSHFIRES
I was going to write a post all about goal setting… but it all felt really insignificant when I keep seeing the updates from friends and family about how many human lives, half a billion defenceless animals, homes, businesses, livelihoods, land and hopes have been lost from the devastating bushfires which are still raging out of control.
So instead, I felt compelled to write about having #consciousness in business and #mindfulness - because that is what true #connection is all about. Over the coming months, when these terrible fires finally burn in on themselves (because that feels like the only way it will end), and we really understand the full extent of the damage done, can we step into our own as business owners and show that we really care about all the innocent people so deeply affected. There are thousands of people displaced, homeless, jobless and without any possessions at all. Livelihoods, entire towns and farms burnt to the ground, tens of thousands of businesses affected not to mention the environmental and emotional damage… So what can we do to help? I’ve seen a lot of angry blame thrown around on many different pages, but as a conscious business it’s more productive to actually look at what impact we can have right now and in the near future than joining the keyboard warriors. • Do you have products or services you can donate that can help all of the affected people that desperately need to feel like the rest of this country has their back?
• Can you donate to the wonderful RFS and other organisations that are rallying right now to rush supplies to the affected people and all the volunteers?
• Can you open your doors to help people that might be looking for a home or a place to work?
• Can your donated services bring hope back to the many people who have been under tremendous emotional and physical strain?
• When the towns reopen and the small businesses start trading again, can your business do all that it can to help and support them by buying locally? We need to rally together, stay positive and mindful of all of the little and big things we can do to HELP. Got any ideas how your business can help?

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