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Divine Creative Agency

Divine Creative

Branding / Marketing / Websites / Video

"We inspire Business Owners & Brand Managers like you to
discover the magic that makes you unique and stand out...

and amplify this message to an audience that is
thirsty to connect and engage authentically"

02 9522 7300

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What I learned from a 4 day water fast…

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

The Brand that is Closer to the Customer… Wins

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

What is Content Marketing?

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

The top 3 jobs of a business owner… hint, it all revolves around marketing!

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

What do I do when I want to get more customers?

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

Are your insecurities holding you back?

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

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  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
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  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

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Divine Creative Agency is feeling positive with Melissa Robson.

1 day ago

Divine Creative Agency
ARE YOU SPENDING ENOUGH TIME ON THE RIGHT PLATFORM? Most business owners find social media a real chore. Which is a shame, because if you work it in the right way for your business it can be amazing at getting you in front of larger/wider audiences and really amplifying your message. But did you know that if you are serving mainly business owners in your business, that LinkedIn is responsible for 80% of all B2B leads coming from social media. 12% comes from Twitter and just a mere 7% from FB. Remember that just because you have a favourite platform for personal use, it doesn’t make it the right platform for your business to get the most traction and be in front of the right eyes. I get it, you’re busy running your business. And you don’t think you have the time to create content for all these platforms. And maybe you handed the job over to a millennial in your business because they’re comfortable using it, but that doesn’t mean they actually know how to be the media voice for your business, and know what platform to be on. Is it time to shake up your marketing and your social media strategy and finally get a plan in place?! Picture credit - thanks to my incredible partner and videographer extraordinare James Lopes from Arc Shot Media. For the past couple of months I have been rolling out serious amounts of content each week for my online course and he has been an integral part of making me look beyond professional with all the video trainings! Thought I would share what it looks behind the scenes of one our many shoots - a before and after.Image attachment

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Instagram post 2197146982085197803_1505740745 “In a world of algorithms, hashtags and followers, know the true importance of showing up authentically, and why it is so important to market your business through human connection” - Melissa Robson If you own a business, you need to market it or risk becoming obsolete. And because social is how most humans connect with each other, connecting with your audience via social platforms is just an organic part of business life. If you aren’t prepared to embrace it, then your business will suffer for it. It’s also incredibly important that you a driving force behind your socials. You can’t just hand it over to an agency and think they will do it all for you. There has to be a strategy behind it. You need to help create the personalised content. They can put up posts on your behalf, pick things off your website and try and weave some kind of story into it. But what you want is an authentic connection and that only comes from telling your story organically and sharing your passion for what you do and your industry. It can’t be faked. Whatever social platform you use, you have to be exactly that, SOCIAL. Friendly, engaging, funny, serious, light-hearted, real, caring, courageous, honest. If you want to do it really well, then you show up as yourself. Your company is an extension of your personality and passion that your clients will resonate with. Your social strategy should be all about creating valued relationships online. You can’t ignore that, because guaranteed the people who are caning it in your industry… are the ones doing their socials authentically and personally. If you are struggling with how to get social media to work for your business… then maybe it’s time to talk? #socialmediastrategy #personalbrand #connectionmarketing #brandstrategy #creativeagency #businessowner #marketingplan #marketingstrategy #marketingcoach
Instagram post 2192138399362732491_1505740745 I read something great by Brianna West and it has really stuck with me: “The reason people try to fake their way into being liked is they confuse attention for connection. They are not the same thing.” We see this in marketing all the time and our social feeds are bursting with fake bravado and shiny veneers that people pretend is their life and their business. Real Connection comes from being truthful, it comes from honestly and sincerely opening up and letting down the 'perfect veneer' of your business and life. When you get real in your marketing and start to help and solve problems, rather than sell and push... it has such an impact on the success of your marketing and your business! I know when I pull back the curtains and put up a post of something that is real in my life or my business, it gets far greater traction than the polish of trying to present as being perfectly put together. To truly connect with our audience, we need to give our time, share our feelings, our ideas, our shared experiences and our openness. Communicating with our audiences and making sure the conversation is two-way. Less selling and a whole lot more giving. Creating connections, not screaming for attention. And this can be across any platform that you desire. STOP playing small and being the best-kept secret in your industry. Connection Marketing is about finding an audience that has a clear set of problems/ issues/ difficulties that needs a solution, and you are the answer to their problems. But you don't connect by shouting your services and prices at them! You connect with a sincere concern for what they're experiencing, you demonstrate your abilities, you gain their trust by not rushing them, and you turn up day after day with great solid advice that shows you actually care about them and are there for the long term. It might sound time-consuming. But it's sincere. And that's why we've had clients for over 15 years, because of the rock solid connection. Happy Connecting! X #connectionmarketing #marketingstrategy #branding #personalbranding #relationshipmarketing #marketingplan #creativeagency #businessowners #keepitreal
Instagram post 2187752355238367501_1505740745 It blows my mind that there are still businesses out there that don't have a website... Did you know that a whopping 64% of sole traders don't have a website?! And even a small business with up to 19 employees, 25% of those businesses don’t have a website. That's a whole lot of serious businesses generating a decent turnover and they don't control their own online presence through their own website?! Your FB page or your Linked in profile don't come close to a website. They are not your property and they could be shut down tomorrow. So if you are one of the many businesses that still doesn’t have a website… that needs to be remedied asap because half of your potential clients aren’t considering you the second they work out you don't take yourself seriously enough to have a website. And that's not me guesstimating... that's the official word from the recent Telstra Small Business Report. With those figures, you can’t afford to NOT to have a website! And if you're the other percentage of businesses with an old, tired, outdated website, you really need to fix that too! Your customers are smart people. If they don't like what they see online about you, or if they can't even find you online... they just move on to somebody who takes their business seriously. I love everything about websites, and I can remember how much harder it was to have a business before the internet. That was the era of big business and corporations having a monopoly on the market. Small business was very much a cottage industry and based only around your local area. If we wanted a new client, we had to pick up the phone and cold call!! Why wouldn't you want to capitalise on technology? It’s time to drop the small thinking mentality! We can take on the big guys and reach a GLOBAL AUDIENCE, all while working literally from our dining table! I don’t know about you, but I think that’s amazing!! Want to talk about your website? It could be the best Xmas present you give yourself this year... #smallbusinessowner #creativeagency #marketingstrategy #websitedesign #digitalstrategy #websitedesigner #connectionmarketing #websitebuilder #websitedevelopment #businesswebsite
Instagram post 2185597869065658228_1505740745 KNOW WHY So here we are into the third week of the #ConnectionMarketing #Onlinecourse and the feedback has been awesome. It’s pretty incredible to have such a great bunch of business owners of all types working their way through something you have created personally from the ground up and give you such warm feedback. I am a huge advocate of getting personal in your #marketing. As small and medium sized business owners, sometimes that’s all we’ve got as a point of difference! Large corporations have many things on their side, but personal love and attention is not one of them! So use it to your advantage. Connection Marketing is all about creating the emotional connection between you and your #targetaudience. People are so completely over being treated like a number. Apparently if you go into McDonalds now you get funnelled to a machine to take your order. Personally, I can’t stand the self-serve section of the supermarket. And don’t get me started about trying to ring up a large company in Australia and getting funnelled to their offshore ‘help desk’. Getting personal and being real is what makes us BETTER than larger companies. So share with your audience the stuff about you and your team that makes you uniquely you. Tell them WHY you got into business in the first place. Share with them what you are PASSIONATE about in your industry. Get revved up about topics you are interested in. Share funny stories. Delight your audience, engage with them, and help make their lives easier with your knowledge and the stuff that you have been working on your entire adult life! CONNECTION is the answer to everything. Connection to your audience. To your team. To your audience. To your business. To your SELF. Nail that and you will nail cutting through all the #socialmedia noise and be heard by the people who are ready for your message and who want to work with you. Need help figuring out your why and your points of difference to everyone else? Understand this, and you will never feel like you’re ‘selling’ again! X #personalbranding #personalbrand #creativeagency #businessowner #smallbusinessowner #marketingtips #businessadvisor #marketingstrategy
Instagram post 2178386645550878648_1505740745 What the video camera sees... and then there is what’s really going on late on a Friday night when you’re creating course content!! Total pro setup, love how professional you make me look! @arcshotmedia xo #videoproduction #videostrategy #videomarketingtips #branding #personalbranding #connectionmarketing #contentcreation
Instagram post 2176889665251139862_1505740745 A lot of business owners go into business for themselves when they have kids because they want to enjoy freedom, flexibility and have the ability to spend as much time as possible with them... it doesn't always end up that way. But it sure is worth it when you can make it work! I'm not shy about showing off my kids, I think they're AWESOME! And they're often my reason WHY for so much of what I do. They've watched me work late into the night, night after night; hide in cupboards to take business phone calls when they were young and didn't quite get "be quiet for 5 minutes please!", hand in notes late or forget them altogether, miss homework cutoffs, buy cakes for the cake stalls because I didn't have time to make them... the list is endless! So this is my middle son Ky at his Year 12 formal tonight, looking pretty debonair! I'm proud as punch of him and all 3 of my boys. We've been through a lot over the years, and I honestly couldn't be prouder of them. Loving this next phase of life. Only one more left at school... and counting down!! x #creativeagency #branding #personalbranding #marketing #marketingagency #designlife #designerlife #businessmum #smallbusinessowner
Instagram post 2175119041218312144_1505740745 A huge mega-watt THANK YOU to everyone for your beautiful support and kind words about our new online course that we launched this past week. It was an intense marketing week and I know that you would have seen just a bit too much of me in your feed... but it's over now and things can go back to normal as the doors closed at midnight last night! Thanks to everyone who commented, shared, liked and JOINED UP to the course! x I am so thrilled, it's not easy to launch a new brand, a new product or new course. I was the client for a change! When you put your heart and soul into something and then release it to the world you can be all kinds of vulnerable! I'm happy to say we have had some awesome business owners sign up and have already started working their way through the modules. And I have some beautiful testimonials already after Day 1! From Susie... "I’m sure I’m not alone when I say that I have always been reserved and held back when it came to making decisions about my business, but this has always been due to a lack of confidence. Your course is exactly what I have been looking for, and trust me, I have done many courses! Your authenticity, professionalism and accessibility is exactly what I need to finally, successfully, launch my online store to the right audience in 2020! Thank you so much xxx" I'm so grateful right now. I will put my everything into helping these business owners progress through the course. And it's still always business as usual in the studio with our face to face clients. Life is pretty spectacular. I work with great people and clients, I had a business enquiry from South Africa yesterday after being recommended by their Australian branch. It's always fun when you pick up an international client! Good karma, very happy vibes. Lots of gratitude today. Thanks everyone for being so positive and supportive. Have an awesome day and stay safe if you are near bushland right now. It's considered catastrophic here today and the kids are even off school. Work continues on though! Much love x #connectionmarketing #branding #personalbranding #marketingstrategy #onlinecourses #marketingagency #businessowners #grateful #gratitude
Instagram post 2174670218671040885_1505740745 So you've heard me talk about this all week, and it's closing off at midnight tonight. Our CONNECTION MARKETING - Rockstar Brand Edition online course has rolled out this morning, and our final intake is closing off. If you've been teeter-tottering on the fence, here is a quick SUMMARY of what we are covering in the course. If your business is in trouble, this course is good for you. If your business is thriving, this course is good for you! You will never regret the day you learned how to connect and engage with your audience in a more authentic way, and became the first choice in your industry! MODULE 1: Deep dive into your business, yourself and your audience. We build out your strategy and get very clear on your audience's pain and how you are the solution. MODULE 2: Be the Rockstar in your Industry. We show you how to create an online sales funnel with epic call to actions and lead magnets that your customer wants! MODULE 3: Create an Action Plan for your Marketing and Social Media so you stick to it. MODULE 4: How to create a Website that builds trust and learn how to profit from organic SEO. MODULE 5: How to create Quality Content - the type that your audience loves to receive including podcasts, how to make quality video, blogs, live content and articles MODULE 6: How to run your Social Media, not have it run you! Be on the right platforms and engage. MODULE 7: Consolidate - make sure everything is congruent and extra homework for those who are caught up! MODULE 8: Test, measure and automate! Your marketing strategy is nothing without an accountability partner, and having your processes mapped out. And we also look at whether your business would benefit from your own online course and/or membership site as these can be an incredibly lucrative way to add to your income. Phew! That's a lot! I seriously hope you are in. (Here it is if you want to check it out.) https://www.connectionmarketing.online/join This is my passion. And send me any questions below if you need to know anything else. Excited much! x #marketingdigital #marketingstrategy #branding #brandingstrategy #connectionmarketing #onlinemarketing #websites #websitedesign #businessowner
Instagram post 2173049963892939602_1505740745 Have you ever created something where you put your absolute everything into it? Literally your heart and soul?! This is how I feel about my new 8 week online course - Connection Marketing Rockstar Brand Edition. 25 years + of everything I have learned about marketing my client’s businesses and get massive success, all wrapped up into 8 modules, 60 individual video-based training lessons and worksheets to go through for every section. If you ever wanted to just explode your brand in a major way then this is for you. If you’re shy and unconfident and don’t believe in what you do, then this probably isn’t for you! If you’re bold, passionate about what you do, and know that you have what it takes to help and serve many more people that what you currently do… then this online course IS definitely for you! There has been no better time than now for small businesses to prosper. We literally have the advantage now over bigger, more sterile companies that are unresponsive, slow to make change, and nowhere near as personable as a smaller business. We have used Connection Marketing in every industry you can think of. It’s the difference between getting by in your business and creating something that is rock solid and being the go-to choice in your industry. If you feel like you’re ready to change things up and get a lot more strategy around what you’re doing with your marketing… If you’re over being confused about how to create content and ‘get your message out there’... If you want to really understand who your target audience is and how you should be talking to them... If you want your name to be the first name spoken when somebody is looking for your services… then this is for you. I don’t promise a silver bullet, there’s no such thing. But there are definitely better and smarter ways to make a real connection with your audience and be the first choice in your industry. Connectionmarketing.online/join #personalbranding #branding #onlinebusiness #onlinelearning #businessowner #smallbusinessowner #marketingstrategy
Instagram post 2171607050998587671_1505740745 YOU’VE GOT LESS THAN 24 HOURS TO REGISTER FOR OUR UPCOMING WEBINAR! Even if things are going GREAT in your business (and I hope that it is!), you would still benefit from this webinar because we share with you 5 great marketing strategies that helps you to get really clear about who your business is serving, and how you can stay top of mind with them. Because when the economy does slow down, it’s an awesome time for confident businesses to really consolidate their position in their industry and be the most active and visible. When most of your competition are going quiet because of fear, you can be the brand that has a solid message, a great offer and really establish your brand as being strong and the brand of choice. In the webinar we are sharing 5 strategies that are all about strengthening your position. And they’re not just the latest online methods that everybody is using. We take a really good look at two of my favourite methods of reinvigorating your sales, and that is creating really meaningful content that people actually act upon, and strategic alliances. You can literally double your business overnight if you have a great strategic partnership with the RIGHT person or business. So why does your business need to be creating regular, good content? Because content builds relationships. Relationships are built on trust. Trust drives revenue. And content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. It’s just that most people aren’t doing it well. And the other strategy we are teaching on ways to build your business with minimal financial investment is to: • Re-connect with past contacts, suppliers and clients • and the power of strategic alliances We have an awesome strategy to show you how to figure out WHO is a great strategic alliance partner for your business, and how to create a win/win relationship with them to really drive more leads to your business. So if you are interested in joining us, it’s Friday 8.11.19 at 11am – 12pm, go to this link www.connectionmarketing.online/free_training #marketingstrategy #brandstrategy #connectionmarketing
Instagram post 2169983783795781922_1505740745 It's live! Pretty excited, I've just launched our online course - CONNECTION MARKETING - ROCKSTAR BRAND EDITION, and putting the finishing touches on it this week ready for when the doors open Monday 11.11.19. It's an awesome resource for #smallbusinesses, #startups and #tradies businesses who don't have the budget to use a creative agency 1 on 1. These are the main things I am sharing but there's so much gold in the content that this is just an overview: • How to create a #marketingstrategy and deliver your #brandpromise. • Be the Rockstar of your Industry. Create an online and offline #salesfunnel and an #actionplan. . • How to create an awesome #website that connects, engages and creates real life #customers. Optimise through organic #SEO and grow your #database. • Create high quality #contentcreation for your website and online activities - through #video, #blogging, #podcasting and creating your own #PR. • How to be an #influencer in your industry through popular social platforms. • Testing, measuring and automating the process, and how #strategicalliances can double your business overnight. Www.connectionmarketing.online If you�'re interested to be part of the inaugural launch, visit the link in the comments. Excited much!! Melissa x #connectionmarketing #strategicplanning #smallbusinessowner #designer #brandagency #brandexpert #creativeagency #marketingagency
Instagram post 2168819843086870694_1505740745 Sometimes you’ve just got to laugh!!! Trying my butt off to shoot some video today and in between the howling dog (not mine) and the rain... it has come to a complete standstill! Funny how you don’t notice how noisy things are until you actually start recording! So it looks like my video on “about Melissa” and “why Connection Marketing” may have some very authentic and interesting background noises in it!! Keeping it real folks! If you’re keen to check out our online course that we’re running, Connection Marketing -Rockstar Brand Edition, starting next Monday, visit www.connectionmarketing.com.au On another note, how good does my outdoor set look!! Super proud of what my son Dane and I pulled together out of our stealth trip finding pallets and cushions from Ikea over winter. X #connectionmarketing #rockstarbrand #personalbrand #personalbranding #marketing #marketingstrategy #marketingdigital #marketingagency #digitalmarketingagency #designerlife #videoproduction #smallbusinesstips #smallbusinessowner
Instagram post 2155160919230029130_1505740745 “You CONNECT by investing your time, being generous with ideas, sharing experiences and turning up with an honest willingness to be open. You do not connect by trying to gain people’s approval by being false or creating noise just to get attention. TRUE CONNECTION FEELS AUTHENTIC. When you’re being your true self and your goal is to help, your marketing never feels like selling, and you can never be copied.” Melissa Robson Time to rethink the way you are marketing your business? Our online course CONNECTION MARKETING - ROCKSTAR BRAND EDITION is being released in the next week and it's the ultimate tool for business owners and marketing managers who want to market their business through connection, building trust and authenticity in everything they do, and get a flying start on 2020. I've been talking about it for a while now, creating content, shooting videos, refining information & downloadable pdfs, and just to be completely transparent, I'm actually running late on the original release date because I'm plagued with perfectionism... but I can't stand the idea of releasing anything that isn't of the highest standard! So stay tuned, I'll be releasing more information about the course each day and opening the doors to behind the scenes of how we grow our client's businesses very soon! I can't wait to share it with you. Melissa x #connectionmarketing #marketingtips #marketingstrategy #onlinecourse #brandagency #brandstrategy #businessowner #personalbranding #personalbrand #authenticbranding
Instagram post 2148498587225659317_1505740745 Video shoot today Take 4! We’ve had a few miss-hits at this one for various reasons. Happy to say after a hiccup with lighting and visual effects we could finally say those magical words “it’s a wrap!”. Hope you’re enjoying your long weekend and making the time count. #marketing101 #marketingtips #marketingstrategy #marketingagency #creativeagency #harlottecosmetics #videoproduction #arcshotmedia #brandstrategy #personalbranding #personalbrand #connectionmarketing
Instagram post 2147213176855557077_1505740745 All video-shoot ready and then it got cancelled by the venue! For the second time... not sure what message the universe is sending me but I’m one resilient chick! Third time lucky! Happy long weekend everyone x #designerlife #creativeagency #harlottemakeup #branding #personalbranding #contentmarketing #connectionmarketing
Instagram post 2145725057627018218_1505740745 Xena. Just had to post this. Created a fb live tonight that was super long, tried to show her in the video, failed... so took this photo instead! Anybody else love their dog as much as a human?! X #rescuedogs #bullarab #businessowner #connectionmarketing

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Meet Xena
She is our rescue bull arab and we are deeply passionate about all animal rescue groups, and encourage support for any organisation that helps to give a second chance to our animal friends.