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  • Home
  • Who
    • Mission & Values
    • What Our Clients Say
  • What we do
    • Connection Marketing
    • Brand, Graphic Design & Corporate Identity
    • Marketing Strategies & Action Plans
    • Websites & E-Commerce Solutions
    • Video Marketing
  • Our Packages
    • Review My Website
    • Website & Digital
    • Website Overhaul
    • Video Production
    • Branding & Design
    • Personal Branding
    • Marketing & Brand Strategy
    • Content Creation
  • Online Courses
    • Connection Marketing – Rockstar Edition
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Divine Creative Agency

Divine Creative

Branding / Marketing / Websites / Video

"We inspire Business Owners & Brand Managers like you to
discover the magic that makes you unique and stand out...

and amplify this message to an audience that is
thirsty to connect and engage authentically"

02 9522 7300

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What I learned from a 4 day water fast…

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

The Brand that is Closer to the Customer… Wins

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

What is Content Marketing?

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

The top 3 jobs of a business owner… hint, it all revolves around marketing!

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

What do I do when I want to get more customers?

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

Are your insecurities holding you back?

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

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  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

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Divine Creative Agency

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Divine Creative Agency is feeling excited with Steve Sidd and 2 others at Club Parramatta.

3 days ago

Divine Creative Agency
Congratulations to our client and friend Steve Sidd for another successful launch of his 5th venue at the newly built Club Parramatta. This must be about 18 or so dining spaces for him now. And to think 15 months ago he was operating 1! Pretty amazing what can happen when you start marketing through building true connection with your audience and letting people know how good you are. Such an honour to work with him on his business brand Catering HQ and his own personal brand. Last year was all about growth, this year we are helping him consolidate his brand and really own being a leader in the hospitality and food industry. I am constantly inspired by my clients, and the desire to do well and smash new goals that were once dreams. Got a big marketing goal you want to achieve this year? It’s yours for the taking if you’re ready for it. Better be careful what you wish for though because when you put the right energy into it and partner with the right team, it might just come true!Image attachmentImage attachment

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Instagram post 2228088599402987505_1505740745 I spend all day being a graphic designer driving a MacBook Pro... so it was damn fun to get behind a paintbrush and tackle my first go at ‘abstract Marilyn’ tonight! I’m no painter (drawing is more my thing) but I think it’s ok for a first attempt! Thoroughly enjoyed Sips n Strokes at the Club Parramatta opening tonight. Thanks for the moral support and to my honey James for being the official photographer x #designerlife #creativeagency #personalbranding #graphicdesigner #businessowner #artistoninstagram #sipsnstrokes #connectionmarketing
Instagram post 2226812836628278661_1505740745 HOW DO YOU GET YOUR MARKETING GOALS TICKED OFF? It’s nearly the end of the first month of 2020, and I’m sure you’ve come back with great vigour and excitement around what you want to achieve… and maybe even ticked off a few marketing goals. BUT work starts to get busy, your personal life gets in the way… and if it’s like all the other years… it’ll be mid year before you know it and you haven’t achieved all that you set out to do. Sound familiar? So how do keep on track with your marketing and get the results you promised yourself? Here’s 2 good ways: 1. Get a MARKETING COACH to help you write up a formal marketing plan that you action religiously and kick your butt if you don’t action your steps. OR if you’re working to a tighter budget… 2. Get an ACCOUNTABILIY MASTERMIND group/partner that are a great support and also kicks your butt if you don’t get things done. MASTERMIND GROUPS are outstanding, because you need to be connected with others who have the same growth mindset and values as you do to achieve the goals that you set at the beginning of the year! And unless you have a group or a coach that you meet up with weekly, fortnightly or monthly... chances are you will go off the rails when things get busy and it's tough to get back on board. Things to remember when you have a mastermind group: • make sure everyone has similar values so you don't end up having personality clashes • don't be the most successful person in the group - you want to learn stuff too! It's great to give, but it's also great to learn lots too • make sure you have a time keeper and you stick to it - everyone gets 10 or 15 minutes to discuss your issues and then list out your 'to do' list for the next fortnight to be kept accountable, and everyone should get an even turn • turn up on time and be completely present for the whole session • you don't need to be in the same city - you can do it over the phone by group call or by zoom • handpick the people you want in the group, don't settle for just anyone • not everybody has to be in the same industries.... and if 1:1 coaching is more your thing, make sure you get in touch and we can do a zoom call to see if we work well together. X
Instagram post 2225042190281846461_1505740745 It's another start to a brand new week... how do you feel about that?! Are you excited to get stuck into it? Are you so deeply connected to it that you don't ever really switch off? (and that's okay because it doesn't really feel like work anyway when you're on purpose!) This year I have clocked up over 20 years in my agency and it's looked like many different versions to suit the stage of life I am at. I like to think I have a very conscious business, I'm running it and not the other way round! It hasn't always felt this way, but it certainly helps when you know WHY you are in business, WHO you are helping, and WHAT you want out of life and your business so you can live a life by design. So if you can't answer these questions above succinctly, then maybe some time this week write down WHY you are in business and what you WANT to get out of it... Because until you clearly understand and remind yourself of why you are even doing this in the first place, you won't have the motivation or the desire to see this through when it comes to building up your marketing plan and getting all the actions done to get the results you deserve. For me, my business has always represented independence, freedom and flexibility, but as my boys have grown up, it’s gotten a lot deeper than that. I have a much bigger mission to positively impact over a million business owners with my message of connection marketing. A big vision I know, but I'm owning it! Because I want to help all small and medium sized business owners to become champions at their own marketing, and to have awesome businesses that allow them to spend more time with their families and do what they are passionate about. And the best way to achieve this is to connect with yourself, your mission, your people, and your business so it flourishes. In short, to live the life you WANT and have a successful business that helps you do that. What do you love about your business and do you know exactly WHAT YOU WANT? And if you don't, take the time this week to get really clear on it. If you're struggling to remember what that is... get in touch. I'm always happy to help. #connectionmarketing #personalbrand #businessowner
Instagram post 2223988833261844420_1505740745 Content creation... one of the best ways to engage with your audience, grow it quickly and ensure that your business and you as the owner or CEO can stand out. It’s also an amazing way to show that you’re a brand that shares your passion, innovation and is a change maker with the services and products you provide. We’re releasing our YouTube tv channel and podcast over the coming fortnight, talking all things connection in business and life. It’s a topic I’m super passionate about and watched clients thrive when they implement real connection. And seeing Brene Brown is also focusing on it for her next podcast... I kind of think we’re on to something! What are your favourite YouTube channels and podcasts? And what do you think makes some so successful and others barely make an impact? #connectionmarketing #creativeagency #brandstrategy #personalbrand #podcasting #podcastinglife #videoproduction #videoproductioncompany #authenticmarketing
Instagram post 2220249324649131016_1505740745 So something is brewing in our neck of the woods... literally! A new promo and a new agency to complete our existing #branding, #marketing, #website and #video services. This agency will be more niche, cater to bigger budget clients who have a big message they want to drive home, and more crazy creative campaigns. We felt like we needed a promo to match and wanted to share with you a few of the behind the scenes photos... more coming over the coming days! X #creativeagency #personalbranding #contentcreation #advertisingagency #advertisingcampaign #zombiemakeup #zombiemakeupartist #harlotte #harlottecosmetics
Instagram post 2212760857992049497_1505740745 CONSCIOUS BUSINESSES AND BUSHFIRES I was going to write a post all about goal setting… but it all felt really insignificant when I keep seeing the updates from friends and family about how many human lives, half a billion defenceless animals, homes, businesses, livelihoods, land and hopes have been lost from the devastating bushfires which are still raging out of control. So instead, I felt compelled to write about having #consciousness in business and #mindfulness - because that is what true #connection is all about. Over the coming months, when these terrible fires finally burn in on themselves (because that feels like the only way it will end), and we really understand the full extent of the damage done, can we step into our own as business owners and show that we really care about all the innocent people so deeply affected. There are thousands of people displaced, homeless, jobless and without any possessions at all. Livelihoods, entire towns and farms burnt to the ground, tens of thousands of businesses affected not to mention the environmental and emotional damage… So what can we do to help? I’ve seen a lot of angry blame thrown around on many different pages, but as a conscious business it’s more productive to actually look at what impact we can have right now and in the near future than joining the keyboard warriors. • Do you have products or services you can donate that can help all of the affected people that desperately need to feel like the rest of this country has their back? • Can you donate to the wonderful RFS and other organisations that are rallying right now to rush supplies to the affected people and all the volunteers? • Can you open your doors to help people that might be looking for a home or a place to work? • Can your donated services bring hope back to the many people who have been under tremendous emotional and physical strain? • When the towns reopen and the small businesses start trading again, can your business do all that it can to help and support them by buying locally? We need to rally together, stay positive and mindful of all of the little and big things we can do to HELP. Got any ideas how your business can help?
Instagram post 2210961203352587181_1505740745 The end of a huge year of personal growth and expansion for me on every level - both personal and professional... quite a fitting way to end a big decade! My business has clicked over 20 years in service for a whole range of different clients and industries. I’ve travelled all over Australia doing research and development for clients making DVD’s and sales, I experienced some huge highs for clients, like taking one client’s brand into every BCF store nationwide and helping them become the biggest player in their industry, and more recently having another client 10x their business just this year in a really competitive market. My 3 boys have grown from boys to men, which now means I can really throw myself into the growth and expansion of my agency. This decade I experienced the end of a marriage, new love, became a step mum, a new marriage, then the greatest shock of all by being widowed at the age of 45. That took some incredible growth to move through but hopefully I did it with grace. And now a beautiful new love and launching our new agency together in the new year. If there is one way to describe this past decade it is definitely practicing resilience!!! So it’s only fitting that James and I have spent the past couple of days trekking around looking for a particular setting for our promotion for the new agency. It is the most wonderful thing to be in a relationship with a creative man even more passionate and dedicated than me. A match made in heaven! The best of wishes to everyone celebrating the end of a decade and the start of a new year. There’s always so much hope this time of the year... although right now it is marred by the bushfires. Our hearts and love go to everybody effected. My deepest thank you’s to everybody that I have laughed with, cried with, celebrated with and served. May 2020 be as fruitful and as wonderful as we all hope. Stay safe and always keep growing Melissa X #businessowner #marketing #personalbrand #graphicdesigner #videographer #connectionmarketing
Instagram post 2209413388273104773_1505740745 AND AFTER MANY MONTHS OF PLANNING AND EXECUTION, IT’S A WRAP! This morning was our final shoot for my online course, #ConnectionMarketing - Rockstar Brand Edition! After 2 months of weekly professional #videoshoots, rushed edits (thank you my darling James) writing and editing copious amounts of seriously good #content, planning, working really late into the night many times juggling agency work while putting the course material together… we shot Module 8 this morning on my back patio! The idea for an #onlinecourse came to me over 4 years ago. I knew that I had a tonne of great information I wanted to share about Connection Marketing from personal experience with our clients as well as my own vast research. I am insanely proud of this course and it’s unique #content sharing 25+ years of my marketing and branding experience. It is 8 modules and 53 videos of solid gold information on how to market your business and create a Rockstar #personalbrand that can take any of the bigger players on in your industry through creating desire, trust, credibility, value and connection, based on what we have been doing successfully for our clients. I drafted up the outline in July this year, in August we had the #photoshoot and the first video shoot. I promoted it throughout October and in November I launched our inaugural course and have been finalising and shooting the content each week as we go. - Nothing like a little bit of applied pressure to make sure I roll this course out!!! Without the pressure, I may have never had the motivation to finish it so quickly. And I couldn’t be prouder or happier with it. Thank you to @tina_tower for your coaching on how to create an online course, to all my clients for their constant inspiration and belief in me for the past 25 years, to my wonderful boys who have incredible faith in me, but a very, very special thanks has to go to my darling partner @arcshotmedia for his guidance on how to put the #videocontent together, how to present well using an autocue when I kept insisting I just wanted to wing it! #creativeagency #marketingstrategy #brandstrategy #personalbrand #contentcreation #smallbusinessowner #designerlife
Instagram post 2205629246670478298_1505740745 Wishing you and your family a wonderful Christmas break and all the best for a great return to 2020... ... BUT we do understand that not all of your businesses actually close down over this period and we want to support you! So, if you're like some of our switched-on clients and want to get a head start on the New Year, make sure you get in touch. Our official return date is 6 January, but we're continuing working on a few website builds and marketing strategies for some valued clients over the break and happy to see if we can fit you in as well - particularly if you want to talk about your marketing strategy for the upcoming year. This is so important! Now is an awesome time to reflect on how 2019 was for you, and did you achieve all of the things that you set out to do at the beginning of the year? January is an incredible time to get a leading edge on your competitors and market with a clear vision because so many other businesses have switched the lights off and literally nobody is home! You don’t need to cancel your holiday plans, you just need to ensure that you are still marketing and focusing on the coming year by being present on social media and creating some really high value email newsletters/blog posts to get the most out of marketing over the holiday period. Quite often your competitors will be quiet now - and ironically your customers have more time! So you need to make sure you're active and don't miss this opportunity. Next week I will be sending you the details to a great upcoming video training/webinar where I will talk about how to pull together your marketing strategy for 2020 and show you in detail how to create your next 90 day plan, so you can work on your direction whilst relaxing over the break and give you the best head start for the new year. All the best for a lovely break with the people you care about, while setting your goals for the future year and creating a great action plan around that. Thank you for your ongoing support and friendship x #creativeagency #personalbranding #brandagency #graphicdesignerlife #marketingstrategy #businessowner #websitedesign #smallbusinessowner #connectionmarketing
Instagram post 2204032708567400966_1505740745 Having a lovely relaxing break down at the Mornington Peninsula with James’ family and my youngest son. What a beautiful part of the world (aside from the 45 degrees welcoming yesterday!) it feels like the only place for our entire driving journey from Sydney all the way down the Hume Hwy and past Melbourne that isn’t clouded in smoke. Never seen anything like it in my life! NSW and Victoria is absolutely blanketed. Stay safe, and enjoy the break if you’ve knocked off already. It’s work as usual for the Divine office right up until Christmas Eve! X #creativeagency #designerlife #connectionmarketing #businessowner #marketingagency #personalbranding
Instagram post 2197146982085197803_1505740745 “In a world of algorithms, hashtags and followers, know the true importance of showing up authentically, and why it is so important to market your business through human connection” - Melissa Robson If you own a business, you need to market it or risk becoming obsolete. And because social is how most humans connect with each other, connecting with your audience via social platforms is just an organic part of business life. If you aren’t prepared to embrace it, then your business will suffer for it. It’s also incredibly important that you a driving force behind your socials. You can’t just hand it over to an agency and think they will do it all for you. There has to be a strategy behind it. You need to help create the personalised content. They can put up posts on your behalf, pick things off your website and try and weave some kind of story into it. But what you want is an authentic connection and that only comes from telling your story organically and sharing your passion for what you do and your industry. It can’t be faked. Whatever social platform you use, you have to be exactly that, SOCIAL. Friendly, engaging, funny, serious, light-hearted, real, caring, courageous, honest. If you want to do it really well, then you show up as yourself. Your company is an extension of your personality and passion that your clients will resonate with. Your social strategy should be all about creating valued relationships online. You can’t ignore that, because guaranteed the people who are caning it in your industry… are the ones doing their socials authentically and personally. If you are struggling with how to get social media to work for your business… then maybe it’s time to talk? #socialmediastrategy #personalbrand #connectionmarketing #brandstrategy #creativeagency #businessowner #marketingplan #marketingstrategy #marketingcoach
Instagram post 2192138399362732491_1505740745 I read something great by Brianna West and it has really stuck with me: “The reason people try to fake their way into being liked is they confuse attention for connection. They are not the same thing.” We see this in marketing all the time and our social feeds are bursting with fake bravado and shiny veneers that people pretend is their life and their business. Real Connection comes from being truthful, it comes from honestly and sincerely opening up and letting down the 'perfect veneer' of your business and life. When you get real in your marketing and start to help and solve problems, rather than sell and push... it has such an impact on the success of your marketing and your business! I know when I pull back the curtains and put up a post of something that is real in my life or my business, it gets far greater traction than the polish of trying to present as being perfectly put together. To truly connect with our audience, we need to give our time, share our feelings, our ideas, our shared experiences and our openness. Communicating with our audiences and making sure the conversation is two-way. Less selling and a whole lot more giving. Creating connections, not screaming for attention. And this can be across any platform that you desire. STOP playing small and being the best-kept secret in your industry. Connection Marketing is about finding an audience that has a clear set of problems/ issues/ difficulties that needs a solution, and you are the answer to their problems. But you don't connect by shouting your services and prices at them! You connect with a sincere concern for what they're experiencing, you demonstrate your abilities, you gain their trust by not rushing them, and you turn up day after day with great solid advice that shows you actually care about them and are there for the long term. It might sound time-consuming. But it's sincere. And that's why we've had clients for over 15 years, because of the rock solid connection. Happy Connecting! X #connectionmarketing #marketingstrategy #branding #personalbranding #relationshipmarketing #marketingplan #creativeagency #businessowners #keepitreal
Instagram post 2187752355238367501_1505740745 It blows my mind that there are still businesses out there that don't have a website... Did you know that a whopping 64% of sole traders don't have a website?! And even a small business with up to 19 employees, 25% of those businesses don’t have a website. That's a whole lot of serious businesses generating a decent turnover and they don't control their own online presence through their own website?! Your FB page or your Linked in profile don't come close to a website. They are not your property and they could be shut down tomorrow. So if you are one of the many businesses that still doesn’t have a website… that needs to be remedied asap because half of your potential clients aren’t considering you the second they work out you don't take yourself seriously enough to have a website. And that's not me guesstimating... that's the official word from the recent Telstra Small Business Report. With those figures, you can’t afford to NOT to have a website! And if you're the other percentage of businesses with an old, tired, outdated website, you really need to fix that too! Your customers are smart people. If they don't like what they see online about you, or if they can't even find you online... they just move on to somebody who takes their business seriously. I love everything about websites, and I can remember how much harder it was to have a business before the internet. That was the era of big business and corporations having a monopoly on the market. Small business was very much a cottage industry and based only around your local area. If we wanted a new client, we had to pick up the phone and cold call!! Why wouldn't you want to capitalise on technology? It’s time to drop the small thinking mentality! We can take on the big guys and reach a GLOBAL AUDIENCE, all while working literally from our dining table! I don’t know about you, but I think that’s amazing!! Want to talk about your website? It could be the best Xmas present you give yourself this year... #smallbusinessowner #creativeagency #marketingstrategy #websitedesign #digitalstrategy #websitedesigner #connectionmarketing #websitebuilder #websitedevelopment #businesswebsite
Instagram post 2185597869065658228_1505740745 KNOW WHY So here we are into the third week of the #ConnectionMarketing #Onlinecourse and the feedback has been awesome. It’s pretty incredible to have such a great bunch of business owners of all types working their way through something you have created personally from the ground up and give you such warm feedback. I am a huge advocate of getting personal in your #marketing. As small and medium sized business owners, sometimes that’s all we’ve got as a point of difference! Large corporations have many things on their side, but personal love and attention is not one of them! So use it to your advantage. Connection Marketing is all about creating the emotional connection between you and your #targetaudience. People are so completely over being treated like a number. Apparently if you go into McDonalds now you get funnelled to a machine to take your order. Personally, I can’t stand the self-serve section of the supermarket. And don’t get me started about trying to ring up a large company in Australia and getting funnelled to their offshore ‘help desk’. Getting personal and being real is what makes us BETTER than larger companies. So share with your audience the stuff about you and your team that makes you uniquely you. Tell them WHY you got into business in the first place. Share with them what you are PASSIONATE about in your industry. Get revved up about topics you are interested in. Share funny stories. Delight your audience, engage with them, and help make their lives easier with your knowledge and the stuff that you have been working on your entire adult life! CONNECTION is the answer to everything. Connection to your audience. To your team. To your audience. To your business. To your SELF. Nail that and you will nail cutting through all the #socialmedia noise and be heard by the people who are ready for your message and who want to work with you. Need help figuring out your why and your points of difference to everyone else? Understand this, and you will never feel like you’re ‘selling’ again! X #personalbranding #personalbrand #creativeagency #businessowner #smallbusinessowner #marketingtips #businessadvisor #marketingstrategy
Instagram post 2178386645550878648_1505740745 What the video camera sees... and then there is what’s really going on late on a Friday night when you’re creating course content!! Total pro setup, love how professional you make me look! @arcshotmedia xo #videoproduction #videostrategy #videomarketingtips #branding #personalbranding #connectionmarketing #contentcreation
Instagram post 2176889665251139862_1505740745 A lot of business owners go into business for themselves when they have kids because they want to enjoy freedom, flexibility and have the ability to spend as much time as possible with them... it doesn't always end up that way. But it sure is worth it when you can make it work! I'm not shy about showing off my kids, I think they're AWESOME! And they're often my reason WHY for so much of what I do. They've watched me work late into the night, night after night; hide in cupboards to take business phone calls when they were young and didn't quite get "be quiet for 5 minutes please!", hand in notes late or forget them altogether, miss homework cutoffs, buy cakes for the cake stalls because I didn't have time to make them... the list is endless! So this is my middle son Ky at his Year 12 formal tonight, looking pretty debonair! I'm proud as punch of him and all 3 of my boys. We've been through a lot over the years, and I honestly couldn't be prouder of them. Loving this next phase of life. Only one more left at school... and counting down!! x #creativeagency #branding #personalbranding #marketing #marketingagency #designlife #designerlife #businessmum #smallbusinessowner

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