Divine Creative Agency We inspire Business Owners & Brand Managers like you to discover
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  • Home
  • Who
    • Mission & Values
    • What Our Clients Say
  • What we do
    • Connection Marketing
    • Brand, Graphic Design & Corporate Identity
    • Marketing Strategies & Action Plans
    • Websites & E-Commerce Solutions
    • Video Marketing
  • Our Packages
    • Review My Website
    • Website & Digital
    • Website Overhaul
    • Video Production
    • Branding & Design
    • Personal Branding
    • Marketing & Brand Strategy
    • Content Creation
  • Online Courses
    • Connection Marketing – Rockstar Edition
  • Show Me
  • Vlog/Blog
    • Branding
    • Connection Marketing
    • Business Advice
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Divine Creative Agency

Divine Creative

Branding / Marketing / Websites / Video

"We inspire Business Owners & Brand Managers like you to
discover the magic that makes you unique and stand out...

and amplify this message to an audience that is
thirsty to connect and engage authentically"

02 9522 7300

Divine Facebook PageFacebook icon Divine You Tube ChannelYou Tube icon Divine on InstagramInstagram icon Divine Linkedin ProfileLinkedin icon

Vlog/ Blog

Helena’s tips – Understanding how to market across generations

connection marketing, divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

How Perfectionism is Crippling Your Business Growth

connection marketing, divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

Helena’s Tips – 8 Simple Tips To Grow Your Instagram Following

connection marketing, divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

Breaking with tradition in marketing – an anti-Valentine’s Day perspective

connection marketing, divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

What I learned from a 4 day water fast…

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

The Brand that is Closer to the Customer… Wins

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

Partners we work with...

  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson
  • divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

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Divine Creative Agency

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Comment on Facebook

I remember you starting work around 8 pm when the kids where all tucked up in bed, and working into the early morning, as you say not for everyone, your family always came first, 💐🤗💐🤗

I adore your inspiration wall!

Beautiful! Thanks for sharing

INSTAGRAM

Instagram post 2276211436462213340_1505740745 For my business friends, managers, marketing students and anybody looking to get through this crazy period to the other side in one piece and all the better for it! We may need to pivot our products and our services. We definitely need to be online and utilising all of the tools at our disposal. "I'm not tech-savvy" just isn't an excuse anymore. We can all learn new skills. We need to build a bigger audience. We need to connect with them in a way that they can relate to. We need to be relevant. "The way we used to do it is not the way we do it now and into the future" If you want to take some really positive action and walk away with some solid strategies to market your business in a whole new environment, then I invite you attend our Webinar this Wednesday at 12.00pm To register, link is in bio. And if you know anybody that would benefit, please share this post. If you can't make it, still register and we can send you the replay. Melissa x #connectionmarketing #branding #marketing #smallbusinessowner #businessowner
Instagram post 2276134573786016118_1505740745 Now is the time to be a real Business Leader, not just a Business Owner. A big responsibility? yep, but I think you're up to it. Now is the time that you need to be more relevant, more responsive and more connected - to your audience, your team, your suppliers, and to yourself. For some people this comes incredibly naturally. But for others, not so much! This is what we do every day, for the past 20 years! I've been through more twists and turns in my own business as a graphic designer by trade. From manual to online, to digital, to social, to video... Marketing and branding is changing all the time, so to stay relevant in my industry I've been continually reinventing and shifting. Because if I didn't, I'd no longer be relevant. It's the same now. Another big change, and change is fine if you're prepared for it. What we're going through is HUGE CHANGE. And it's calling us to REINVENT, CONNECT, and AMPLIFY more than ever. I'd love to show you how to get online, connect and give you actionable steps on how to market for these crazy new times ahead. REINVENT | CONNECT | AMPLIFY WEBINAR 12.00PM WEDNESDAY 1 APRIL Register link in bio #marketing #branding #marketingpodcast #connectionmarketing #brandstrategy
Instagram post 2275280555115468652_1505740745 Maybe not everyone’s idea of essential items... but when it really looks like we’ll be heading into a total lockdown soon, you make sure that you have all of the creative tools that a family needs to pass away the free time. I did the drawing of the little girl when I was 16 and it’s all that I kept from that time. And the goddess drawing I did last year on the back of some scrap paper I stuck together when I started meditating and got a bit deep into personal development and working on my values. I’ve set the boys, Helena, Lottie, James and I the task of coming up with a communal art piece for a family artwork. We each have a 30cm square in which to create whatever we want, it just has to relate to our experience in lockdown. I’ll update you guys over the coming weeks!! I think it’s going to be magnificent!! Anybody else doing some creative projects? Would love to see... X #creativefamily #artistlife #weareallinthistogether #connectionmarketing
Instagram post 2274614426348840556_1505740745 The people who will shine through this are the heretic-thinkers that see the opportunities, not the difficulties. I think it's important for all businesses to realise right now is an incredible opportunity to use this time to get your marketing backend in place. Set up all your social media channels with consistent branding if it isn't done already. Start blogging, make those promotional and/or instructional videos, create a sales funnel for your website, start doing Lives videos to your audience, tell your authentic story and talk about how you're coming back bigger and better than ever if you are shut down. Keep it positive and uplifting, but also real. There is enough doom and gloom out there. Show a tour of your home-based work space. Show how you're trying to keep your sanity with the kids in the same space. Show your fitness regime, share your pets and their funny stories, That kind of stuff is so great for creating personal connection. Real = connection. If you want to learn more about this, make sure you check out our REINVENT | CONNECT | AMPLIFY webinar Wednesday 1 April at midday. TO ATTEND, YOU NEED TO REGISTER - the link is in the bio Pease share if you think this could help a business colleague who wants to get through this and come through the other side. #marketingstrategy #heretics #mindsetcoach #personalbranding #connectionmarketing
Instagram post 2274025149638476527_1505740745 Busy creating today... filming a podcast, creating a webinar for next Wednesday (link in bio), working on my online course and structuring the release over the weekend, listening to a great educational video, copywriting, a Facebook Live, some phone calls with clients and a bit of client work... that’s my kind of a dream-creative day!! What’s your perfect work day? #contentcreation #marketingstrategy #businessplan #podcastlife #connectionmarketing
Instagram post 2274015845422244065_1505740745 How are you going? Been a big few weeks for many of us in business and in our personal lives. Like, REALLY BIG! I have thrown myself into making videos and sharing content, engaging in online conversations and helping as many clients as I can right now. I'll be honest. It makes me feel better. I can't control the environment around me but I can control my response. So... I'm hosting a WEBINAR at midday on Wednesday 1 April. (Yep, April fools, I know!) Would love to see you there. I'll be sharing my knowledge on what I have been doing with clients for years when they need to REINVENT themselves, CONNECT with their existing and new audience, and AMPLIFY this message as loud as you can to stand out. I did this with a very well known camper trailer many years ago when they weren't so well known for quality at the time, and we completely turned that public perception around through reinventing their brand and connecting them to the right audience through personal branding of their sales team and getting the right message out there. Now they sell 27,000 units a year and lead the industry in innovation. So I know my methods work! The same principles apply here. It's crazy times right now and this calls for some pretty gutsy moves by Business Owners and Brand Managers. Come along and let me show you how to engage and connect with your audience in the most unique time of our lives. To register or for more information, click the link in the bio. Melissa x #marketingstrategy #businessowner #personalbranding #connectionmarketing #onlinemarketing
Instagram post 2267515074602080697_1505740745 SPECIAL ONLINE TRAINING. THURSDAY 9AM LIVE SOCIAL MEDIA VS EMAIL MARKETING. If there's one thing you should be online, it's your authentic self. Sure, authentic is a bit of an overused word these days but the feeling that true authenticity gives will never go out of style. So as part of our mission to help businesses skill up for what looks like a pretty tricky time over the next 6 months or so... we are back online in the morning at 9am to talk about how to do social media well for your business, and then compare that to email marketing. When you consider it costs 7 times more to find a new client that work with your existing ones, staying in touch with your database has never been more important than it is right now. And your clients need you now more than ever. So if you are looking at this time as being a way to step into your true position as a leader in your industry, you will definitely need to be running your social and your email marketing well. If you can't make the training that's okay, you can watch the re-run, but being part of the live presentation is a great way to interact and ask questions specific to what you need to know. See you on FB at 9am! Link in bio. Melissa x #smallbusinessowner #businessowner #marketingstrategy #emailmarketing #connectionmarketing
Instagram post 2267513730084502244_1505740745 The light in my life! Thinking we should flood social media with family and photos of loved ones... what do you think? X #family #connectionmarketing #businessowner #smallbusinessowner
Instagram post 2266084913054851070_1505740745 ONLINE TRAINING EVERY DAY THIS WEEK AT 9AM - FB LIVE. I really feel for all the #businessowners and #marketingmanagers out there trying their best to get up to speed on how they are going to reach their audiences now that the option of face to face marketing is severely compromised. Without being a drama-queen, I can see that already many businesses are suffering with the closure of large scale public events and expos, losing tens to hundreds of thousands $ worth of income. Please don't panic... just because you've always sold face to face doesn't mean that you can't learn asap how to build connection online really quickly. There is always a solution to every problem. People will still buy from you - particularly if it's an escape to worrying about this virus and all that it represents. But chances are your #website, your #socialmedia, your #video and your online presence will need a bit of an overhaul to compete with a global audience! Therefore I am running free training via live video all week at 9am to help you get up to speed in building CONNECTION in the online world if you aren't already doing it. TUESDAY 9AM - #videomarketing - how to create epic video content from your strategy through to script writing, presentation skills and creating the video. WEDNESDAY 9AM - #Podcasting - how to grow your audience, build your brand, what set up do you need and how to benefit from creating your own podcast. THURSDAY 9AM - �Social Media strategies & E-newsletters - what platform works for you, what kind of content should you create, paid advertising vs organic reach and how to create content that people actually engage with. FRIDAY 9AM - #Webinars - what are they, what kind of businesses use them, how to set one up and why your business will 100% benefit from them. SATURDAY 9AM - Create your own #onlinecourse and your website - how to bring people to your website and create an online course that puts extra $ in your bank account while you sleep, literally. The future of #connectionmarketing online is right now. Link is in bio. #livetraining #onlinemarketing #personalbranding #marketingstrategy
Instagram post 2265169039439633685_1505740745 I’m spending the most beautiful long weekend with my family in my home town Temora, celebrating my mum’s 70th. Things are pretty normal and relaxed down here I’m happy to report. So relaxed in fact, the photographer we hired for our big family photoshoot didn’t bother to turn up. (Way to run your business into the ground in a time when people are lying low.) I’m from Sydney. Another sister lives in Adelaide and my baby sister lives in Victoria. So getting together is a big deal. Luckily I bought my good camera and tripod and Ky knows how to use the timer function! Family photos done and just saved ourselves $500. Looks like we’ll never spend $ on family photos again! X #familyphotoshoot #personalbrand #connectionmarketing #marketingstrategy #businessowner
Instagram post 2263593472688880262_1505740745 CONNECTED WITH MELISSA J SCOTT EPISODE 03 PODCASTING… HOW TO BUILD YOUR AUDIENCE WITH KARLY NIMMO Do you think that your business or #personalbrand could benefit from a podcast? If you’re looking for a real, raw and authentic expression of yourself, one that connects with your kind of people, one that ensures you are heard and can make an impact… then the answer is a resounding yes! As you might know, I've just started my own #podcast and LOVE it! So much so, that I've dedicated a whole episode this week to learning more about it with #KarlyNimmo, who has five iTunes hit podcasts under her belt, including #Karlosophies and Rock Your Mic Right. If you’ve ever wanted to learn more about podcasting and if it’s right for you, you cannot miss this episode! Podcasts are booming in popularity, 32% of Americans listen to podcasts at least once a month! Over 1.6 million Australians download a podcast every month, which is up from under 1 million just four years ago. Since this platform only keeps growing, now is a great time to start promoting your business by podcasting. What makes a podcast so unique is that people can listen to them at any time. While working, driving, exercising and even doing chores around the house. Because they’re purely audio, there are less distractions and listeners can completely immerse themselves in the content while doing the most personal of activities. This makes the relationship with the content provider even stronger as you are literally being let into their personal space through your podcast. Podcasting is a new form of blogging but the difference is you record the content, and as advocates of connection, it’s now more important than ever that people connect with your business or brand on a human to human level. Interested to learn more? Then this episode of the podcast is definitely for you! Link in bio Melissa x #marketingstrategy #connectionmarketing #businessowner #contentcreation
Instagram post 2262940701933194850_1505740745 NEVER LOOK AT WHAT YOUR COMPETITION DOES... It just distracts you with the idea of what you SHOULD be doing rather than evolving into something incredible and unique in your industry. I can guarantee you that really successful business owners are NOT guilty of doing this! Look outside your industry for inspiration, but the true power is in focusing on you, your message, and charting your own course. The more original you are, the more you stand out and the more memorable you are. It's always hard to copy somebody that is continually evolving, so keep doing your thing and get really passionate about what YOU do. A leader doesn't need to follow. Melissa x #marketingstrategy #personalbranding #connectionmarketing #businessowner #entrepreneurship
Instagram post 2261579303424727965_1505740745 Super fun day today shooting in the rain and the glaring sun for @pinnacle_pools . Looking forward to sharing their enhanced digital presence and website in the coming months. Next step is the video, showcasing the Director and their main team. That's always fun getting everyday normal people in front of a video camera! But what a way to build authority and authenticity in your industry. Marketing is about being transparent and showing people what you do best. Marketing is about helping people make a really informed choice about who to use, what to buy and when. Marketing is about putting your best foot forward and focusing on what you do differently to everybody else. It's not about just making noise. It's about connecting deeply with your audience and just making their decisions and their life easier. You don't have to win over everybody, just the people that resonate with your story, your skillsets and your special magic. Melissa and Tracy x #photography #personalbrand #marketingstrategy #creativeagency #connectionmarketing
Instagram post 2259963487352741008_1505740745 PART 2 of how to market across generations... Continuing on from our post yesterday, where we explained how you need to be aware how each generation typically likes to be marketed to... #Generation X Born between 1965-1980, this generation is the smallest and also the busiest. This generation is at the age where they are working hard at the peak of their careers, paying off mortgages and raising families. The grind just never stops for them, so from this analysis, it’s clear what they need… A break! Although the majority of this generation are eager savers and focusing on being financially savvy, you can only hold back for so long before you realise it’s time to treat yourself, take some time off and relax. No matter your product or service there will always be a way for you to integrate a break or holiday into your marketing. While some believe that email marketing is old school, (and to this millennial it might feel that way!) Email is a very effective way to market to a Gen Xer, because they rely so heavily on email for their work and business. They are always checking their emails, and something is bound to stand out if you market to their pain points. As I stated earlier, they are typically looking to treat themselves and there’s no better way than with a ‘great deal’ or ‘special offer’ that promises to give them back some of their most precious commodity… their time! That will definitely take an edge off of any guilt factor in splurging every so often. #Baby Boomers Born between 1946-1964, baby boomers have a very strong work ethic along with high values and morals. They respond better to direct marketing as in they like talking to people. As they are closer to retirement than the other generations, they have become less spend savvy and are ready to splurge. The kids are grown up and moved out, they’ve worked their butts off for years and if it were ever the time to spoil themselves… it’s now. A very traditional and personal generation, it is key to connect with them. They don’t want flashy ads telling them what to do, that feels incredibly intrusive and they won’t respond well. They crave something far more real. Link in bio. #connectionmarketing
Instagram post 2259299014128281355_1505740745 HELENA’S TIPS – UNDERSTANDING HOW TO MARKET ACROSS GENERATIONS When I ask a business owner “who is your #targetaudience?”… they often say “everyone!” This is not true. There are many characteristics which will make somebody your perfect customer, and others not. So as much as we wish our products or our services resonated with consumers of all ages, in this era it’s just not possible to be something to everybody. It is both exhausting and time consuming trying to accommodate for everybody and then getting very little sales back. Marketing is all about finding your niche, identifying your #targetmarket, understanding what it is that they need and delivering the message in a way that they understand. There’s no point creating a great marketing piece for a platform your target #audience rarely visits. Have you ever been burned by believing “build it and they will come”? If you have, then you might find this advice invaluable. Here are some great tips for how to market to the three main generations, breaking down their #corevalues, habits and needs. #Millennials This generation’s birth date begins roughly around 1981, and consequently only a few years later the internet was born. Practically siblings, this generation and the web have grown up together. They’ve shared milestones and been connected since the start, so it is no surprise at all that this generation is all about technology. They have the largest percentage of entrepreneurs and with the birth of #youtube in 2005, that’s when the rise of the ‘youtubers ’ started. This generation has a very dense and frequently updated online personality and many millennials have turned this into a career. Social media #influencers dominate the internet, and they are one of the most popular marketing tools for influencing this younger generation. Millennials are the least likely to respond to #traditionalmarketing tactics because pretty much everything they decide or purchase is influenced by social media. I personally know when I’m looking for a nice cafe to take a friend, or looking for a specific outfit, I will search online on my socials. More on #genxers and #babyboomers tomorrow. X (link to blog in bio)
Instagram post 2258709568530043763_1505740745 What a biiiig day with our clients O’Brien Palmer on Sydney Harbour with 250 of their closest friends! We were shooting the event and thank you to our Evie for doing such an awesome job. There’s a lot more to photographing an event than just a good camera, pointing and clicking! When a camera comes out people often get self-conscious so it’s a real skill to bring out their best. Every year these guys put on this sought after event for Sydney’s top legal, finance and legal firms. It’s a wonderful way to just say thanks. Gratitude and respect runs at every level in business and we’re very happy to be part of it. You should always document any event you run, no matter how large or small. Now to process the many hundreds of photos!!! #corporatephotography #connectionmarketing #creativeagency #businessowner #personalbranding

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Meet Xena
She is our rescue bull arab and we are deeply passionate about all animal rescue groups, and encourage support for any organisation that helps to give a second chance to our animal friends.