MARKETING CHALLENGE.
DO YOU THINK YOU COULD CREATE
1,000 PIECES OF CONTENT IN 1,000 DAYS?!

I had a great visit with an old client today, they’ve been with us for 10 years now and we are completely overhauling their website at the moment (can’t wait to reveal that in the coming month!) We ran through the brief and chatted about what was working/not working in their business and then the usual question I get asked… “What’s new with marketing, and is there something I should be doing that I’m not?”

“Yep” I said, “but you already know what’s missing. You need to be creating a lot more engaging content so you’re top of mind always with your clients.”

And not just any old content, but content that’s incredibly valuable and specific to your target audience. Something that will make them stop in their tracks and pay attention to you.

And that could be anything from an informative blog on your website, to regular newsletters to your database, Facebook posts, a LinkedIn article, Ask The Expert series, a how to video, case study, book report, Facebook Live session, commentary on recent industry news, an infographic… the sky is literally the limit!

We should all be producing content that will engage your audience into opening your emails when they receive them.
Content that is original, and addresses the ‘pain’ that customers are in right now.
Content that lets your audience come to know, like and trust your brand.
Content that potentially can change the viewer’s life.

Unless you have an entirely unique product or service, there is so much competition and so much noise in every marketplace. You need to stand out and be trustworthy, and you do this by providing consistent, quality information on top of any other marketing initiatives you are currently running.

SO WHAT IS THE MARKETING CHALLENGE THEN?

To create 1,000 pieces of quality content daily, over the next 1,000 days, and share it via multiple communication streams to your clients and potential clients. It’s not actually that hard when you have a clear marketing direction to follow. When Gary Vee visited Sydney recently he stated that he wanted to be creating 100 pieces of content a DAY, so how hard is it then really, to manage 1 piece of content a day!

I got the idea after reading Seth Godin’s recent blog on this topic, and he stated that if you wanted to create digital connection, that “daily blogging is an extraordinarily useful habit. Even if no one reads your blog, the act of writing it is clarifying, motivating and (eventually) fun.”

The only requirement is that it has to be engaging, informative, and most of all create a connection with you and your target audience.

Over the coming weeks I’ll share lots more tips and tricks on how to create compelling content that your audience enjoys receiving, and if you need a hand with pulling together a strategy, of course we can help.

So… are you in?!

Melissa x

If you want to speak with Melissa in greater detail about how to get more out of the content you are creating, and how to have a functional website, blog, e-newsletter or marketing plan that will enhance organic SEO, then please contact us and we can have an obligation-free chat.

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