Heretic Creative Agency, James Lopes, Melissa Robson, design, marketing, branding, videography, video marketing, website design


dissident, dissenter, nonconformist, unorthodox thinker, heterodox thinker, apostate, freethinker, iconoclast, schismatic, renegade
a person holding an opinion at odds with what is generally accepted.

We live to create fresh ideas and retell our client’s stories from a unique perspective.
We connect our client’s brand authentically to touch their audience’s hearts.
We are inspired to be different, to be heretical in our thinking.
We are modern day story-tellers.
We create iconic brand messages.
We just don’t know any other way but this.

For many years now, James has been developing the right team to create a dynamic full service advertising agency that services big brands, companies and visionaries to pitch their brands to the world, reaching and impacting on a global scale to make real change and inspire lives, not just tiny ripples. He has spent a decade perfecting his art of storytelling through video, and is driven to deliver the absolute best creative brand stories that are not compromised by constraints or a lack of resources, creating iconic messaging that is a brand’s legacy and lasts a lifetime.

Melissa has developed her craft in the industry for over 20 years, and brings her resourcefulness, sincerity and creative mindset to collaborate and produce meaningful work for companies and brands that want to really touch the hearts and souls of their audience. Her passion is truth, connection, authentic messaging and creating brands that are invested in changing the lives of the people it is meant to reach.

our vision
We are Australia’s leading creative ‘alternative’ agency that inspires meaningful brand connections between our clients and their audience on a global scale, creating a legacy through heart-centred storytelling that is adventurous, brave and forever memorable.

our mission

  • We pioneer heretic thinking in branding and marketing.
  • We attract companies and brands that excel at what they do and aren’t afraid to go out on a limb and be bold with their marketing.
  • We build exceptional brands for our clients through creative storytelling, innovative messaging and showcasing their uniqueness.
  • We work with clients whose businesses are at the top of their game or striving to get there, and have a desire to work with an alternative heretic agency that doesn’t play by the ‘rules’.
  • We are a sought-after agency with a heart, humour and a solid reputation to match.
  • We are known in our industry as leaders and innovators.
  • We conduct business professionally, ethically and with passion.
  • Our agency is creative, innovative and an enjoyable place to work.
  • We take great pride in our work and provide our client’s with well-conceived and clever brand and promotional solutions that differentiates them as the standout leader in their industry.
  • Above all, we enjoy what we do and we are the best at it.


our core values

Our personal mantra:

Engage and Connect
Trust and Respect

We operate our business to be:

  • Heretic in name and by nature
  • Down to earth in our communication style
  • Authentic and real
  • Operate with utmost expertise and produce the highest quality every time
  • No bullshit attitude
  • There is no fluff, just quality solutions in a timely manner
  • Good humour, we never take ourselves too seriously
  • We have a strictly no wankers policy – we don’t employ them and we don’t work with them. We are selective on who we can help and who we work with.
  • Inspirational to our team, clients and within the business community
  • Up to date with cutting technology and industry trends
  • We love our clients, they are never viewed as ‘cash cows’
  • We offer personal service, it’s always an authentic and genuine experience
  • We are not top heavy in management, you get to speak to the people managing and executing the creative work
  • Professional and respectful in every endeavour
  • Results drive – we don’t believe in short cuts and provide the best possible results to the best of our abilities, every time
  • We add greater value than our client’s expect
  • We are a family-friendly business in name and practice, cultivating a loyal team as we understand their personal needs away from the business
  • We treat our staff, suppliers and clients with the utmost respect and handle all business dealings with integrity and honesty
  • We want to enjoy good relationships with all our clients, and we nurture long-standing relationships that are mutually profitable and meaningful for the long term

hello there!

We reckon that if you have read this far down the page… you are pretty interested in connecting with us.
Why don’t you drop us a line or give us a call?