A brand and advertising agency of talented, inspired individuals who yearn to push boundaries, challenge conventional thinking and go beyond how things ‘should’ be.

We are a sought-after agency with a heart, humour and a solid reputation to match. Headed by one of Australia’s most acclaimed videographer’s James Lopes and Melissa Robson (highly talented designer, producer, and marketer), Heretic Creative Agency is well positioned to serve our clients both professionally and with passion.

We thrive on innovation and clear communication, and our management structure is very flat. You get to speak to the creatives who are managing and executing the creative work. We are known in our industry as leaders and innovators and we are selective about who we can help and who we work with. We don’t take ourselves too seriously and while our personal vision is to create a long-lasting and memorable legacy for our client’s brand, we never lose sight of our client’s main objectives.

We produce the highest quality creative work for our client’s best outcomes, not industry awards.
While we may win awards from time to time (there’s a few rattling around in the cupboards!), our heart is in the concept and the creative process that unfolds a unique brand story. Our focus is always on winning the hearts of our client’s audience, and celebrated for the impact we make, not for the awards we may collect along the way.

We are the masters at building exceptional brands for our clients that reconnects them with their audience, through creative storytelling, innovative messaging and showcasing their uniqueness. That is our promise.

“Like a random song that becomes an anthem, a clever marketing vision and advertising campaign can live on for decades after its inception, and we strive to create that for our clients.”

Meet the team…

Our team has been handpicked and cultivated over the years (and in some cases decades) to create the right energy and expertise to work on our client’s brands.

Heretic Creative Agency, James Lopes, Melissa Robson, design, marketing, branding, videography, video marketing, website design

Founder / Creative Director / Designer

Melissa is one of those curious beings (kind of like Michael Jackson), except instead of being born to dance, she was born to design (she would argue that she was also born to dance!). From her heady days at age 10, taking out the Grand Art Prize at the Ariah Park Ag Show, through to now, she has always been a tenacious, creative, occasionally dancing, computer-keyboard-abusing whirlwind (no, seriously… check out her computer keyboard). Melissa spent some time on the road as a lead singer in a rock band in her early days, then spent a lot more time raising state athletes and soccer stars whilst simultaneously camping in Bourke with the Prime Minister and the Head of Google Australia. Melissa considers “irony” her chief weapon of humour. It may be ironic that it isn’t…

Heretic Creative Agency, James Lopes, Melissa Robson, design, marketing, branding, videography, video marketing, website design

James Lopes
Videographer / Creative Genius

When James was a child he performed in many eisteddfods… and then his voice broke. In his 20s, he worked in Heavy Industry Management, in his 30’s he toured Australia, Europe, Canada and the USA with his band The Cherrypickers, supporting acts like INXS and Deep Purple. In his 40’s he put down his guitar and picked up a video camera full time. If he isn’t being creative, he’s… well… let’s just hope he continues being creative! He describes himself as an ‘Artsy creative on the back end of a video camera. All I need is the tartan beret.’ Many people have asked James just how he sleeps at night with that brain of his. Thankfully, it powers down of its own accord most nights around midnight.

Heretic Creative Agency, James Lopes, Melissa Robson, design, marketing, branding, videography, video marketing, website design

Amelia Berry

Amelia is blonde haired and blue eyed and should have a bazillion followers on Instagram. She maintains that design makes her happy (and the adoration of bazillions of fans wouldn’t). She was a gymnast back in the day, but cartwheels and backflips have been banned in the office, so that was the end to that. When not designing, you can catch her island hopping in the Mediterranean… although you won’t see it on Instagram…

Heretic Creative Agency, James Lopes, Melissa Robson, design, marketing, branding, videography, video marketing, website design

Kay Bowmaker
Web Developer

Kay likes blue. And initials. Especially ones like HTML and CSS. She majored in Photography and Print Making while completing her studies in fine art, but we suspect she could also be Batman. Kay is obsessed by things she calls “streamlining” and once said “global mobile queries to account for the anchor links offset and manageable menu position”. Luckily for us, she also speaks English. Her happy places involve coding and camping… probably in that order.
She put this website together, so if this copy actually appears (as we wrote it), either she wasn’t paying attention, or payback may be painful! she likes it!


Graham Hagney
Web Developer / Programmer

Graham is our regional man of mystery, and has been working with Melissa for close to 15 years. He is an old school programmer and what he doesn’t know about the web just isn’t worth knowing. He is our go-to man for any of the trickier web issues our clients have, and hasn’t been faced with a problem he can’t fix.