MDC Campers were a relatively new company looking for a way to stand out from the crowd and change the public perception of their brand. They wanted a point of difference and to build a reputation and brand that people would love.
When I first met the owner of MDC Campers, they had their main showroom in Brisbane and opening a second branch in Sydney, which my late husband was handpicked to run. He had built a name for himself in the industry with a rival company, and I was instrumental in his personal brand and how to turn a sales person into a ‘rockstar’ in the industry.
At the time, MDC had less than 100 fans on Facebook and Vaughan, the owner, openly admitted that he didn’t believe in branding or any real co-ordinated marketing. At that stage it was all about exhibiting at shows and competing on price alone. They had little online presence and struggling with how the public viewed their products and service.
OUR RESULTS: MDC’s GROWTH HAS BEEN PHENOMINAL. THEY ARE ONE OF AUSTRALIA’S LARGEST DISTRIBUTORS OF QUALITY CAMPERS AND CARAVANS, INCLUDING HARD FLOOR CAMPER TRAILERS AND HYBRID OPTIONS, WITH OVER 25,000 UNITS SOLD NATIONWIDE.
Over the years that I worked with the brand, I was able to really turn the negative attitude towards marketing and branding around as Vaughan saw the value in personal branding for his sales team, and strategic brand messaging that they controlled for their company.
We were instrumental in building their brand through social media, developing the concepts for their three research and developments trips which saw the sales team in the dvd’s becoming well-known industry figures, and in turn dramatically drive more sales, better quality products and increasing popularity and credibility of the brand. During this time, MDC also launched nationally into BCF & Rays Outdoors, and we were instrumental in this expansion.
Over the years, MDC grew from 1 to 11 showrooms across the country, launched brand partnerships with industry players through our personal networks such as Roothy, Glenno, Low Range, 2GB Radio, All 4 Adventure, 4WDrive Action, and Creek to Coast.
They are now expanding into the US market and I am being brought back into the company as a consultant for their next phase of growth around changing public and team perception around their customer service, marketing and creating content that connects their audience even deeper with the MDC brand.
It’s a challenge we are very much looking forward to![/text_block]
“Before I started working with Divine Creative, I wasn’t convinced about the whole concept of branding! But now that our advertising, social media, sales material and online marketing campaigns are far more consistent, strategic, and speaking directly to our target market.
MDC Campers is correctly positioned in the marketplace as the largest and most successful manufacturers of camper trailers. We now walk and talk our brand…
Melissa, the Big Fella and Team, we couldn’t have done it without you, thank you.”
“Well, back in Brisbane from an awesome trip of brainstorming… If you’re in business, you MUST have a marketing plan to tell people about what you do! Melissa Robson, owner of Divine Creative Agency is one of the best in the business and nothing can be truer than the saying “you get what you pay for”.
Anything you do in business, spend the money on quality and get things done properly. Don’t be a tight arse and a scrounge, otherwise nothing will change and you sit exactly where you are now. I can’t recommend Melissa’s services highly enough through custom website design blended with functionality to marketing planning, brochure design etc. Thanks for the thumping headache over the last two days Mel! It’s been a good headache!!! So much info and awesome tools to move forward with!”
“Melissa and James, thank you to the dynamic duo for all your great effort with kicking off the VennCap marketing. We’re really excited about the new website, thanks for making it an effortless adventure for us all.”
VennCap Real Estate
“Melissa is the best I know in the country in terms of design, branding and web and she also does amazing video with her partner James. They have a medium sized agency so would be great to still give you the personal touch and all of the awesome efficiency that comes with that.”
“Our initial conversation was about rebranding Catering HQ. I shared my vision with Melissa, and she nailed it. She understood what I wanted and the finished product (website, professional photography, videography and personal image rebrand) is amazing. It has now given me so much more confidence in my own business and getting a massive response from social media and my clients, which has been fantastic for business.”
CONNECTION MARKETING TO INCREASE TRAFFIC AND SALES
Calling vs social media/video vs expos
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To your business success,