When done well, the results can be very effective and if your budget can handle the additional cost, it is well worth the investment. Copywriting can be used for advertisements, promotional brochures, articles you may submit for free PR, website content and blogs and newsletter campaigns.

The style of writing will shift from project to project, as it may be used to educate, enlighten or inform. Whereas it may also be used to entice, excite and deliver an advertising message. It's very important to be clear on what you would like the copy to communicate when you hire the services of a copywriter.

A good Copywriter should take down a concise job brief about what is required so that both parties are clear about what the end result will be. This should include language style, tone of voice, target market, aim, unique selling proposition and call to action, amongst other things.

You can now see why so many small and medium sized business owners engage a Copywriter to do their written promotions. Especially when they are already too busy running the business and making sales to do it themselves!

THE MAIN ADVANTAGES OF USING A COPYWRITER

• Save time and effort leaving you to run the business
• Create a strong promotional message as part of the product campaign
• Ensure objectivity and clear thinking copy (as opposed to subjective emotional text)
• For professional writing support when words fail you
• Excellent grammar and correct spelling - very important if you want to leave an everlasting positive feeling with the reader