YOUR BRAND IS THE VERY ESSENCE AND SOUL OF YOUR BUSINESS. IT’S NOT JUST A LOGO!
Every interaction a potential customer has with your business, whether it be the first phone call or business card handed out, to the services you provide and the premises that you work from, these things all make up your brand and how your client’s perceive you.
THE GOOD NEWS IS...
A lot of these things mentioned above you can have a lot of control over. Your sales material, your brochures, your stationery, your website, your presentation skills, these are all things you can manipulate to build your brand to be the way you want to be perceived.
ANALYSE YOUR BRAND
Consumers are very brand aware, and make conscious decisions to deal with certain businesses purely because of their image. Therefore, to be competitive in the marketplace you need to understand what your personal brand is and what your business brand is.So it involves a bit of soul searching. You ask yourself questions like:
- What type of business do you operate and what would a potential client expect your brand to be in your industry?
- Who is your typical customer and how do you wish to be perceived by them? You need to identify who your market is and break it down to a clear demographic. You might be a financial advisor and your main clients are mums and dads earning a combined six figure income. The more you can narrow down who your target market is, the more relevant you can make your brand to appeal to your market, so you don’t waste valuable advertising dollars on useless campaigns.
- What is your unique selling proposition? What makes a consumer want your services? You need to isolate what makes you different from your competitors and why people should come to you; and then you can play on those strengths when developing your brand.
- Know how your product or service is priced in relation to your competitors? Do you offer a budget service or a prestige service? Your branding should reflect your fees, and if you are a prestige service, then there should be an element of this in your promotional material so you can attract the right market who are happy to spend the money.
- Evaluate your work premises. Does where you work from bear any significance to your brand or how consumers will perceive you? For example a premium advertising agency working with large international companies and charging premium fees does not operate out of their home garage.
- Analysis your current promotional material and website.
How are you reaching your market, and analysis it through fresh eyes. Does the material you hand out reflect the image you wish to project?
If you think you need a hand with any of these items, then please contact us and we can have an obligation-free chat.
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“Divine Creative Design has created three websites for me and multiple pieces of marketing collateral for several businesses across a diverse range of industries including natural therapies, consulting and financial services. They are very easy to work with, pick up the concepts quickly and delivers a pitch perfect job. The team, headed by Melissa, is creative and inventive and at the same time commercial and pragmatic. I would and do recommend Divine to absolutely anyone.”
SHARON LENON
BUSINESS CONSULTANT |
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